pride month statements from companies

7 Inspiring Pride Month Email Examples 1. Every single person on this planet is doing it. RuPaul, Gender is between your ears and not between your legs. Chaz Bono, I am proud that I found the courage to deal the initial blow to the hydra of public contempt. Karl Heinrich Ulrichs, It still strikes me as strange that anyone could have any moral objection to someone elses sexuality. If youre simply posting rainbow branded imagery or tweeting to get in on the important conversations happening this month, youre likely being disrespectful. Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. It will demonstrate your commitment to listening to and implementing employee feedback, it will help facilitate a sense of support and community within your company, and it will help prevent you from making mistakes that may ultimately alienate and frustrate members of the LGBTQ+ community. | First, it introduces the LGBTQ+ people and allies who appear in the campaign: Next, it expands on the stories of each individual or group. While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. That means it comes across less like rainbow capitalism and more like simply doing the right thing. LinkedIn sets this cookie for LinkedIn Ads ID syncing. The 100% Human collection even includes facemasks to help stop the spread of COVID-19 another way in which Everlane is demonstrating strong brand values. Our best articles, guides, and how-to magic. So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. 7 min read. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the fight for full LGBTQ acceptance is far from over. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. In this Pride Month company post, they highlight their work with the community and their continued dedication to it: A post shared by Kent Lukey-Simes | Pastry Chef (@filigreepatisserie). We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Acting with transparency is especially important when asking for monetary donations. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. How many of these companies work to implement real change for the LGBTQ+ community? Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. Pride is, and always will be, about celebrating the history of gay rights and related civil rights movements, so you shouldnt put your brand front and center. Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. We have 30+ experiences to choose from, and thousands of five star reviews. It is a month to show support for the LGBTQ+ Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. Its not a phobia. Increase satisfaction and improve product adoption with complimentary training. Therefore, any argument which says differently is an immoral supremacist one. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. Build your lists and convert drive-by web traffic into customers. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). As we reflect on and honor the past 52 years since the Stonewall riots and all the trailblazers who have paved the way for acceptance and visibility of our community today, we must remain centered on the reality that full LGBTQ acceptance cannot be achieved until we protect the most vulnerable among us. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. While its raising a positive message, the majority of Pride marketing is still ultimately about selling something. Its not a one-and-done Pride Month situation. According to research from YouGov, 24 percent of US consumers are more likely to do business with companies that are known to be LGBTQ+-friendly, with certain customer segments especially likely to favor such companies: However, Pride isnt a slam dunk for marketing teams. This cookie is set by GDPR Cookie Consent plugin. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. After all, its not about you and marketing your brand to a certain audience. Because Amazon continues to sell books that the group thinks should be banned. Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. Propel revenue growth while spending less time designing and managing emails. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech J.Crew 6. Do I want my company to seem like, or to actually be, a safe space or ally? While the company prides itself on being a good little woke pet to the radical left, it still found itself under fire for continuing to sell books that activists have labeled transphobic. Before you work with your design team to fill your campaigns with rainbows, take a step back and make sure youre taking the right approach. As companies like Uber shamelessly push drag queens onto people who just want a ride home, its nice to hear that some businesses are at least trying to keep the pride stuff to themselves. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Send hyper-personalized messages that convert. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. Its Pride Month, meaning Americans are getting barraged by more rainbows than a unicorn convention. Twitter users continue to openly denounce opportunistic brands. 31% of LGBTQ+ employees report experiencing workplace harassment in the past five years. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Brands that have established genuine relationships with the LGBTQ+ community can enhance their support through Pride Month corporate messages. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. Its about the LGBTQ+ community and how you can create a positive impact for them. Theres a lot wrong with the world you live in. Chris Colfer, My silences had not protected me. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. Pride quotes are famous phrases that demand equal rights for the LGBTQ+ community, and celebrate queerness and identity. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? As businesses work to be more inclusive in both their workplace policies and their public-facing marketing efforts, its important to remember that the most meaningful support doesnt come in the form of a rainbow logo, proudly displayed for one month of the year. If youre not sure where to start, we recommend implementing the following: You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive. But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. Bean Box 4. The Daily Signal depends on the support of readers like you. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Necessary cookies are absolutely essential for the website to function properly. There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. It doesnt care who your parents are. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. This kind of year-round community-building is far more important than any social content you can push out. Impactful Pride campaigns traffic into customers set by GDPR cookie Consent plugin its raising a positive message, the world... 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